[mo]re than a run empowered by Lululemon
In September, we had the privilege of capturing [mo]re than a run empowered by lululemon, a nationwide charity event in support of CALM (Campaign Against Living Miserably). Across the UK, run clubs and communities came together to take on distances of 10k, 30k, or 60k, raising awareness and vital funds for mental health.
Client
Lululemon.
Year
September 2025
‘Running makes you feel free, time away from the phone, time to think. The pain I’m going through today is nothing in comparison to what people go through on a daily basis.’
RUN
Edinburgh showed up in force - with runners taking on the famous Meadows route and the city raising more than any other in the UK. The energy on the day carried through to the after party, with Café Calton fuelling the finish line atmosphere with post-run coffees and catch-ups.
Our team captured the movement, community, and spirit that defined the event - from the first strides to the final celebrations - creating a video and photo series that reflects the power of people coming together for a cause bigger than themselves.
SHOWING UP IN FORCE
